- Chief Marketer

News Brief

PAPA JOHN’S: and NINTENDO are running a sweepstakes through Nov. 29 for a chance to win one of 300 Wii Sports Resort prize packages, which include a Wii system, Wii Sports Resort video game, Wii Remote controller, Nunchuk controller and Wii MotionPlus …

New Sweeps Rules in Puerto Rico

Puerto Rico revised its Sweepstakes and Games of Chance Regulation removing legal barriers that previously forced advertisers to void sales promotions in the territory

Online Brand Experiences Count: Razorfish

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

WOMMA to Take Role in FDA Public Hearing on Social Media

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

The Blueprint for Building a Global Brand

Marketing as a discipline has been rocked by many trends and changes in the past few decades. One of the more subtle, yet increasingly powerful, is the shift in how companies are focusing on marketing effectiveness and organizing around fewer—but more global—brands.

Fulcrum Hires Gregory Gruzinski

Fulcrum, an analytics and database marketing firm, has hired Gregory Grudzinski to serve as senior director of retail solutions.

Thomas Burke Joins Scholastic as SVP Of E-Commerce

Scholastic Corp. has hired Thomas P. Burke to serve as its senior VP of e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic’s e-commerce operation on Scholastic.com.

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