PAPA JOHN’S: and NINTENDO are running a sweepstakes through Nov. 29 for a chance to win one of 300 Wii Sports Resort prize packages, which include a Wii system, Wii Sports Resort video game, Wii Remote controller, Nunchuk controller and Wii MotionPlus ...
Puerto Rico revised its Sweepstakes and Games of Chance Regulation removing legal barriers that previously forced advertisers to void sales promotions in the territory
Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish
We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13
Marketing as a discipline has been rocked by many trends and changes in the past few decades. One of the more subtle, yet increasingly powerful, is the shift in how companies are focusing on marketing effectiveness and organizing around fewer—but more global—brands.
Fulcrum, an analytics and database marketing firm, has hired Gregory Grudzinski to serve as senior director of retail solutions.
Scholastic Corp. has hired Thomas P. Burke to serve as its senior VP of e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic's e-commerce operation on Scholastic.com.
Loyalty services, alone among Alliance Data Systems
Google Inc. will acquire AdMob, a mobile display ad technology provider, for $750 million in stock.
IBM Names EuroRSCG 4D Lead Digital Agency
