Day: July 28, 2009
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Email
Smart Letter Watch: List Pro Writes In
An article published in this newsletter two weeks ago in which a marketer claimed to have been scammed in a list deal prompted David Kanter, president of list concern AccuList to write a letter to the editor explaining how e-mail list rental actually (or should) work:
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Email
Stupid Marketer Watch: But I Don’t Have an Account!
For an example of a company that apparently knows nothing about the current state of personal e-mail security threats, look no further than Rite Aid
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Email
Big Reputation Changes Loom: What They Mean to You
In a trend that may dramatically increase some e-mail marketers
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Listline e-Newsletter 7/28
This file names 32,955 direct mail-sold individuals who have given to this Roman Catholic organization
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Engagement
HBO Turns W Hotels’ Bungalow into “Entourage” Experience
HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage”
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Acquisition
HP’s YouTube Video Contest is Hands-On and Hands-Only
Computer maker HP is ready to make everything about you famous—except your face
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AMP Agency Buys Rock Coast Media
Experiential marketing agency AMP Agency, has acquired Rock Coast Media, Inc.,
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GNC in Licensing Deal to Market Food, Apparel
For the first time in 75 years, General Nutrition Centers is licensing its brand name to market a robust line of branded consumer products
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Sales Up, Income Off In Amazon’s Second Quarter
While Amazon
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JetBlue Lets Fans Pick the Acts at T5 Terminal Concerts
Airport music usually gets delivered in one of two ways: through speakers hidden in planters, or via ear buds. But JetBlue is hoping to make some noise with “Live from T5”