An article published in this newsletter two weeks ago in which a marketer claimed to have been scammed in a list deal prompted David Kanter, president of list concern AccuList to write a letter to the editor explaining how e-mail list rental actually (or should) work:
For an example of a company that apparently knows nothing about the current state of personal e-mail security threats, look no further than Rite Aid
In a trend that may dramatically increase some e-mail marketers
This file names 32,955 direct mail-sold individuals who have given to this Roman Catholic organization
HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage”
Computer maker HP is ready to make everything about you famous—except your face
Experiential marketing agency AMP Agency, has acquired Rock Coast Media, Inc.,
For the first time in 75 years, General Nutrition Centers is licensing its brand name to market a robust line of branded consumer products
While Amazon
Airport music usually gets delivered in one of two ways: through speakers hidden in planters, or via ear buds. But JetBlue is hoping to make some noise with “Live from T5”
