Day: July 20, 2009

• Agencies

  Mail Stream: July 20

  Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography.

• How to Reactivate Customers

  Marketers know the cost of acquiring a new customer is far more than retaining an existing one. However, very few companies have a separate strategy to reactivate lapsed customers. Most treat inactives like poorer performing active customers. They receive the same communications with the same offers and see the same products, just less frequently.

• Listline e-Newsletter 7/20

  Trinity Direct is now managing this file naming 176,519 direct mail-sold Roman Catholic magazine subscribers. The file was formerly managed
  in-house

• Hansa Marketing Hires Wollen And Nadilo

  Hansa Marketing Services USA has hired Roy Wollen and Rudy Nadilo.

• CDC Software Files for IPO

  CDC Software Corp., has filed a registration statement for an initial public offering with the U.S. Securities and Exchange Commission.

• Randy Johns Named VP Of Operations At Inktel Direct

  Randy Johns has been named VP of operations of Inktel Direct