Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography.
Marketers know the cost of acquiring a new customer is far more than retaining an existing one. However, very few companies have a separate strategy to reactivate lapsed customers. Most treat inactives like poorer performing active customers. They receive the same communications with the same offers and see the same products, just less frequently.
Trinity Direct is now managing this file naming 176,519 direct mail-sold Roman Catholic magazine subscribers. The file was formerly managed in-house
Hansa Marketing Services USA has hired Roy Wollen and Rudy Nadilo.
CDC Software Corp., has filed a registration statement for an initial public offering with the U.S. Securities and Exchange Commission.
Randy Johns has been named VP of operations of Inktel Direct
