ExactTarget Gets EducationDynamics Account
EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTargets for its e-mail marketing efforts, the companies announced earlier today.
Stupid Magilla Watch: The Broken Links Fiasco
E-mail is so cool. But it can be such a persnickety pain in the ass. As Magilla Marketing
SORBS Offers Top $1 Million, Claims Proprietor
Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist
Stupid Opt Out Watch: Umm … Isn’t That Illegal?
And the award for unsubscribe function that
Listline e-Newsletter 6/30
Named here are 47,483 direct mail-sold magazine and book subscribers
LG and Hasbro Partner with “Transformers”
The summer film "Transformers: Revenge of the Fallen" has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign supporting the movie
TouchTunes Offers Contest for Kenny Chesney Tickets
Digital jukebox network TouchTunes is running a sweepstakes for a pair of tickets to see country singer Kenny Chesney perform at one stop on his Sun City Carnival Tour this summer
Point of Sale vs. Point of Sofa: Owning the Sell
Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store
News Brief
RITE AID and COSMETIC PROMOTIONS INC.: are sending Hispanic female models to 10 community events in four markets to distribute 20,000 beauty and health sample bags to female attendees
Media Stream Direct Names Diane Nelson Senior Media Buyer
Media Stream Direct has hired Diane Nelson to serve as senior media buyer.
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