Month: June 2009

• Email

  ExactTarget Gets EducationDynamics Account

  EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTargets for its e-mail marketing efforts, the companies announced earlier today.

• Email

  Stupid Magilla Watch: The Broken Links Fiasco

  E-mail is so cool. But it can be such a persnickety pain in the ass.

  As Magilla Marketing

• Email

  SORBS Offers Top $1 Million, Claims Proprietor

  Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist

• Email

  Stupid Opt Out Watch: Umm … Isn’t That Illegal?

  And the award for unsubscribe function that

• Listline e-Newsletter 6/30

  Named here are 47,483 direct mail-sold magazine and book
  subscribers

• LG and Hasbro Partner with “Transformers”

  The summer film “Transformers: Revenge of the Fallen” has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign supporting the movie

• TouchTunes Offers Contest for Kenny Chesney Tickets

  Digital jukebox network TouchTunes is running a sweepstakes for a pair of tickets to see country singer Kenny Chesney perform at one stop on his Sun City Carnival Tour this summer

• Point of Sale vs. Point of Sofa: Owning the Sell

  Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store

• News Brief

  RITE AID and COSMETIC PROMOTIONS INC.: are sending Hispanic female models to 10 community events in four markets to distribute 20,000 beauty and health sample bags to female attendees

• Media Stream Direct Names Diane Nelson Senior Media Buyer

  Media Stream Direct has hired Diane Nelson to serve as senior media buyer.