Information Strategies appointed DirectInnovations Inc. to manage a list of 486,018 postal and 79,062 e-mail addresses of subscribers to the My Business Chronicle e-mail newsletter

What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character.

The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”

Tax-preparation software seller TurboTax is diving into social networking this 1040 season with a MySpace page that offers registered friends free music, free prizes, and free federal tax work via the TurboTax Online free Edition.

NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.

Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.

The New York Mets have mastered the knack of dashing their fans’ hopes for a World Series flag with September swoons in the past two seasons

With most e-mail marketers busy dispersing new promotional content, there is seldom time for considering the long view. Concentration on the here and now means that important issues, which can improve success and profits, are put aside for a later time

As I embark on my tenth year in Hispanic online marketing industry I am very bullish about our industry and have great optimism in the promise of online Hispanics for corporate America today

In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff