Shoppers to Go on an Electronics Diet in 2009: Forrester

|  by Chief Marketer Staff

The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

Consumer Loyalty, Isn’t that the Goal?

|  by Chief Marketer Staff

Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases