Day: January 6, 2009

• Listline e-Newsletter 1/06

  Millard Group Inc. now manages the Improvements home and outdoor living products catalog customer file.

• Agencies

  Phelps to Help Hype Mazda in China

  Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

• Agencies

  Shoppers to Go on an Electronics Diet in 2009: Forrester

  The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

• Beckham’s Star Stature Fading

  The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina.

• Social Networks the ‘Movies’ of the ’09 Downturn: Netpop

  Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research.

• Agencies

  Five Green Ways to Grow Your Marketing in 2009

  Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It’s time to take a closer look at the other green on everyone’s mind

• New Rules for Brand Management in Emerging Markets

  Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten

• The Not Surprising Failure of Corporate Blogging

  When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs

• Agencies

  Consumer Loyalty, Isn’t that the Goal?

  Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

• Digital

  24/7 Real Media Expands Search Marketing Reach in Japan

  A new search engine marketing services company, Dentsu Search & Link has been formed in Japan by New York-based 24/7 Real Media Inc. and Cyber Communications Inc. (CCI) of Toyko.