Listline e-Newsletter 11/17
Specialists Marketing Services Inc. rents a list of 55,666 attendees of auto shows from Motor Trend Auto Shows Inc.
Sears Launches “Golden Wish” Holiday Sweeps
Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.
News Brief
U.S. AIR FORCE: unveiled a partnership with Gillett Evernham Motorsports as a primary and associate sponsor for the No. 10 car driven by Reed Sorenson for the 2009 Nextel Cup Season.
Verizon Pumps Up Volume on New Beyonce Album
Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week.
Super Bowl Ad Sales Weathering the Storm: Pro Shop Blog
It’s no surprise that in the midst of economic chaos, some companies are thinking twice about anteing up for Super Bowl ads. At the $3 million for a 30-second spot NBC is charging, some advertisers are skittish.
Target Advertises Aguilera Exclusive on Mobile Blogs
Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.
Marketers Do Multicultural, but Many Don’t Like Results: Survey
Most U.S. marketers are pushing multicultural campaigns, but less than half are satisfied with the results of those initiatives, according to a new survey from the Association of National Advertisers.
