How Best to Utilize Compiled Lists
Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become
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Listline e-Newsletter 10/20
Wenner Media tapped Lake Group Media Inc. to oversee a list of 455,846 subscribers to Men
Ed McMahon Rapping for FreeCreditReport.com
FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos
Google Posts Strong Q3 Gains in Tough Economy
Search engine titan and Web economy bellwether Google beat analyst estimates with its third-quarter financial results, reported late last Thursday. But CEO Eric Schmidt warned that the Internet ad powerhouse will face unexpected challenges in the economy to come
Grand Central Marketing Ups Ted Skala to VP
Grand Central Marketing has promoted Ted Skala to vice president, design and production
Free Advergames Play Well with Gamers: Survey
Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer
Best Buy Opens in Malls
Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available
News Brief
CBS NEWS: will run a live webcast on Nov. 4 featuring network news anchor Katie Couric to start after its live coverage of Election Night results
Walmart Pumps Up Volume for AC/DC Release
Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years
