Day: October 20, 2008

• How Best to Utilize Compiled Lists

  Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become

• Promo Magazine Most Recent

   

• Listline e-Newsletter 10/20

  Wenner Media tapped Lake Group Media Inc. to oversee a list of 455,846 subscribers to Men

• Engagement

  Ed McMahon Rapping for FreeCreditReport.com

  FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos

• Google Posts Strong Q3 Gains in Tough Economy

  Search engine titan and Web economy bellwether Google beat analyst estimates with its third-quarter financial results, reported late last Thursday. But CEO Eric Schmidt warned that the Internet ad powerhouse will face unexpected challenges in the economy to come

• Grand Central Marketing Ups Ted Skala to VP

  Grand Central Marketing has promoted Ted Skala to vice president, design and production

• Acquisition

  Free Advergames Play Well with Gamers: Survey

  Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer

• Engagement

  Best Buy Opens in Malls

  Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available

• News Brief

  CBS NEWS: will run a live webcast on Nov. 4 featuring network news anchor Katie Couric to start after its live coverage of Election Night results

• Engagement

  Walmart Pumps Up Volume for AC/DC Release

  Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years