Day: October 11, 2008

• Acquisition

  ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

  This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

• Charming Shoppes Expects Bigger Third Quarter Loss

  Charming Shoppes Inc. expects to post a loss of 35 to 37 cents per share for the third quarter, down from a prior estimate of nine cents to 11 cents per share.

• Internet Europe to Acquire Hungarian E-Marketer Vatera

  Internet Europe BV will acquire Hungarian ecommerce company Vatera.hu Kft from IEurope Capital.

• Atlantic List to Offer E-Services

  Atlantic List Co. has teamed up with EWayDirect to offer e-mail marketing, search engine marketing and social media marketing to its clients, many of whom are nonprofits.

• Nielsen Partners With Chinese Firm to offer Market Research Data

  Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co. have launched CR-Nielsen, a joint venture that will offer Internet audience and advertising services for the Chinese marketplace.