Day: October 9, 2008

• Listline e-Newsletter 10/09

  Information Strategies Inc. has selected DirectInnovations Inc. to manage a list of 151,224 subscribers

• Engagement

  Netflix Popcorn Bowl Winners Set World Record

  At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes

• Rivet London Gets Swept Into Lowe

  The London office of Rivet, an Interpublic Group of Cos. agency, is beginning a transition that will align it with another Interpublic agency, Lowe London as of Jan. 1, 2009

• Acquisition

  Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search

  Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that

• Yankee Candle Runs Breast Cancer Awareness Promo

  Yankee Candle Co. is running a cause-marketing campaign selling new products to benefit the National Breast Cancer Foundation, Inc, a cause it has championed before

• WPP Says it Won Research Firm TNS

  Ad holding company WPP Group said Wednesday it has succeeded in its bid to acquire publicly-held marketing research firm Taylor Nelson Sofres for $1.93 billion in stock

• News Brief

  JCPENNEY CO. INC.: is launching a new women’s fashion sportswear line designed by Charlotte Ronson, called I “Heart.”

• Charlie Rose Knows

  While he may not be the youngest journalist on the block, Charlie Rose, 66, along with his staff, are showing an understanding of the power that can be harnessed on the Web.

• Rich Households Disappear

  In the midst of a dreadful year for financial markets, it comes as no surprise that TNS, a market research company, is claiming in a recent report that the number of wealthy households is on the decline.

• Ringtone Ecosystem – Part 2

  Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…