Day: October 1, 2008

• 2008 Pro Awards Finalists

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• Enter the Dragon

  Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.

• Dishing out Discounts

  Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years

• Top of Mind

  If you find yourself standing behind a bald man sporting an Air New Zealand tattoo on his bare pate the next time you’re on line at a U.S. airport, you’re

• Compassion Fatigue

  Online or in-store, any day in October you’ll see pink lids, pink logos and pink symbols, all supporting the worthy breast cancer cause. This celebration

• Your Inbox is Full

  Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail’s

• Playing the Game

  Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

• October 1, 2008

   

• Engagement

  Hoop Dreams

  The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events

• Direct Impact

  Event marketing is hitting a high note in these low economic times by enabling marketers to stage effective, efficient promotions as an alternative to