2008 Pro Awards Finalists
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at
Enter the Dragon
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.
Dishing out Discounts
Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years
Top of Mind
If you find yourself standing behind a bald man sporting an Air New Zealand tattoo on his bare pate the next time you're on line at a U.S. airport, you're
Compassion Fatigue
Online or in-store, any day in October you'll see pink lids, pink logos and pink symbols, all supporting the worthy breast cancer cause. This celebration
Your Inbox is Full
Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail's
Playing the Game
Spending on games and contests may be flat, but consumers don't seem to notice. They are too busy posting photos, developing videos and singing jingles.
October 1, 2008
Hoop Dreams
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events
Direct Impact
Event marketing is hitting a high note in these low economic times by enabling marketers to stage effective, efficient promotions as an alternative to
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