Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Cheryl & Co Welcomes Summer Cheryl & Co. ushers in the beginning of summer with its “Memorial Day 2006” catalog. Red, white and blue accented sweet treats and American flags fill the front cover of the 32-page book, and the cataloger devotes the first ...

Listline e-Newsletter 05/19/06

|  by Chief Marketer Staff

Money Making Opportunities Magazine has named Listdata Management Services Inc. to oversee its Money Making Opportunities Superfile. More than 1.1 million subscribers are available. Sources include direct mail, space advertising and the Internet.

AGs Call for Further Review of Alcohol Marketing

|  by Chief Marketer Staff

In response to a Federal Trade Commission request for public comment on an additional review of issues related to alcohol marketing, a committee of state Attorneys General have urged the commission to take a hard look at the role that alcohol marketing plays in promoting underage drinking.

News Briefs

|  by Chief Marketer Staff

THE ASSOCIATION OF VOLLEYBALL PLAYERS: has entered into a multi-year sponsorship extension with John Paul Mitchell Systems making the company the official hair care product of the AVP Crocs Tour through the 2008 season. The hair products company has ...

Win With Vin

|  by Chief Marketer Staff

Not that he needs our endorsement, but we sympathize with Vin Gupta in his fight to keep the scavengers at Dolphin from horning their way onto the InfoUSA board. It