Topic

Day: May 18, 2006

  • Listline e-Newsletter 05/18/06

    Atre Group Inc. has appointed Rickard List Marketing to manage the
    DataWarehousing/Business Intelligence Executives file. It consists of
    8,473 individuals who registered at Atre’s Web site to access special
    reports, white papers and other information.

  • Engagement

    Burger King Puts Mascot in Xbox Games

    In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports.

  • Acquisition

    Hershey Taps Country Music, Film for Promos

    The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.

  • Lawsuits Prompt Promotion Changes for MLB Teams

    Two Major League Baseball teams have been slapped with lawsuits this month alleging sex and age discrimination in promotions at ball games.

  • Adidas Head of Global Marketing Moves to Reebook

    Reebok has named Uli Becker to head global marketing for the brand. In the newly structured role, Becker will oversee global product, sports marketing, global brand marketing and global brand public relations for Reebok. The new role begins July 17.

  • Dorgan Lands at Tap.TV

    Tim Dorgan has joined Tap.TV as President-COO of the fledgling media company, after resigning his post as CEO of The J. Brown Agency earlier this month.

  • News Briefs

    WARNER BROS. CONSUMER PRODUCTS: has signed a new licensing deal with Naki World to produce video game accessories based on Warner Bros. Pictures’ Superman returns film and DC Comics’ Superman brand. The accessories, available for current and next-gen …

  • Free Ringtones – The Real Incentive Promotion 2.0

    Those that know me have probably seen that I have an odd passion for the economics of online offers, that is, trying to understand and explain why certain offers do well and what it takes for an offer to succeed – not just any offer…

  • PrimeQ Interactive Advertising unveils international co-registration path with improved optimization and lead delivery technology

    Mission Viejo, CA – May 17, 2006 – PrimeQ Solutions, Inc. and it’s UK subsidiary, PrimeQ Limited, (dba PrimeQ Interactive Advertising), a leader in online custom lead generation, interactive marketing and affiliate programs…

  • Social Networking Sites on a Roll

    Data released by Nielsen//NetRatings on Thursday have confirmed what everyone already knew: social networking sites are continuing their rampage through the Internet and all its users…