Atre Group Inc. has appointed Rickard List Marketing to manage the DataWarehousing/Business Intelligence Executives file. It consists of 8,473 individuals who registered at Atre's Web site to access special reports, white papers and other information.
In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports.
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.
Two Major League Baseball teams have been slapped with lawsuits this month alleging sex and age discrimination in promotions at ball games.
Reebok has named Uli Becker to head global marketing for the brand. In the newly structured role, Becker will oversee global product, sports marketing, global brand marketing and global brand public relations for Reebok. The new role begins July 17.
Tim Dorgan has joined Tap.TV as President-COO of the fledgling media company, after resigning his post as CEO of The J. Brown Agency earlier this month.
WARNER BROS. CONSUMER PRODUCTS: has signed a new licensing deal with Naki World to produce video game accessories based on Warner Bros. Pictures' Superman returns film and DC Comics' Superman brand. The accessories, available for current and next-gen ...
Those that know me have probably seen that I have an odd passion for the economics of online offers, that is, trying to understand and explain why certain offers do well and what it takes for an offer to succeed - not just any offer...
Mission Viejo, CA - May 17, 2006 - PrimeQ Solutions, Inc. and it's UK subsidiary, PrimeQ Limited, (dba PrimeQ Interactive Advertising), a leader in online custom lead generation, interactive marketing and affiliate programs...
Data released by Nielsen//NetRatings on Thursday have confirmed what everyone already knew: social networking sites are continuing their rampage through the Internet and all its users...
