Experiential
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Agencies
Sears Pushes Hip Image with MTV Partnership
Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers.
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Agencies
Cape Cod Potato Chips Introduces New Flavors with Rebate
Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon.
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Agencies
Tennis Stars Volley to Vault HSBC Wimbledon Role
It wasn’t quite Wimbledon, but Monica Seles and Jim Courier volleying on a mini-tennis court on Fifth Avenue inevitably jogs tennis fans’ memories.
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Agencies
Barrow AK Wakes Up to a Jolt Today
Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice
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Agencies
Allstate Reunites Olympians for Hall of Fame Induction
Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side.
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Agencies
Kmart Marketing Chief to Leave Post
Kmart’s Senior Vice President and Chief Marketing Officer Bill Stewart is leaving as after two years on the job, Sears Holdings Corp. said yesterday.
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Agencies
MLB Pinch Hits for Ortiz in ‘Call Your Shot’ Contest
Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium.
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Agencies
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants.
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Agencies
Cold Stone Creamery Celebrates 20 Years with Giveaway
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.
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Agencies
WWE Hypes Million-Dollar Giveaway at Times Square Event
World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities