Search Results for: virtual reality
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eComXpo Posts Largest Numbers Yet at Spring 2007 Show
eComXpo, the Virtual Tradeshow for eCommerce Marketers
Posts Largest Numbers Yet at Spring 2007 Show
Fall 2007 eComXpo Announced for October 9-11 -
Canned Brands
(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.
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Agencies
Canned Brands
With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without
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To Be Continued
Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the
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The Fable of the Misinformed CMO
Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category
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Agencies
Bad Boy Marketing
It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.
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Jessica Simpson Sold Me a Pizza
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…
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Agencies
DMers Take First Look at Second Life
To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely
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Agencies
Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.
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Marketing to the MySpace Generation & The Economics of Social Networking
Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by …