Search Results for: virtual reality

  • eComXpo Posts Largest Numbers Yet at Spring 2007 Show

    eComXpo, the Virtual Tradeshow for eCommerce Marketers
    Posts Largest Numbers Yet at Spring 2007 Show
    Fall 2007 eComXpo Announced for October 9-11

  • Canned Brands

    (Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.

  • Canned Brands

    With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

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  • To Be Continued

    Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

  • The Fable of the Misinformed CMO

    Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

  • Bad Boy Marketing

    It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

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  • Jessica Simpson Sold Me a Pizza

    It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…

  • DMers Take First Look at Second Life

    To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

  • Oxygen Taps Social Networking for Bad Girls Campaign

    The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

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  • Marketing to the MySpace Generation & The Economics of Social Networking

    Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by …