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Spot the 14 cents To Win/Canada In 1997, British Columbia’s leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate

I Found Your Wallet/USA You know you’ve got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves

One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany –

The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued

As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The