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Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said

Direct Results Group, a Boston-based direct marketing agency, has been acquired by Jordan Industries, Inc., parent company of SourceLink Business Services,

Suncom Telecommunications Inc., Vancouver, British Columbia, has signed an agreement to acquire CallDirect Enterprises Inc. from CallDirect Capital Corp.,

The U.S. Postal Service was bashed for its “autocratic” management style in a government report that also raked postal workers and their unions over the

Nashua Corporation, Nashua, NH, had fourth-quarter net loss of $0.5 million, which included a charge to discontinued operations of $2.3 million. The net

Though they have not yet warmed up to e-mail, auto dealers are turning to the Web, judging by a new survey from the Polk Co., Detroit.Of a random sample

Playboy Enterprises Inc., Chicago, reported revenue from its Catalog Group declined 4% while revenue from its Web ventures more than doubled for its fourth

Three direct marketers of personal computers and related products released their financial results yesterday.Creative Computers Inc., Torrance, CA, reported

Direct mail marketing company, Advo Inc., Windsor, CT, has formed an agreement with RFD Publications, one of Hawaii’s largest printing and publishing

Harte-Hanks Direct Marketing, New York, and Abacus Direct Corp., Westminster, CO, have entered an alliance to offer shared clients access to one another’s