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Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print

THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on

In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It’s

There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts

A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan

THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze

VF Corp., maker of Wrangler and Lee jeans and JanSport backpacks, inked a deal with a leading Chilean apparel company to make Wrangler jeans a more familiar

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The