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Agencies
B-to-B DMers Lose Out for Being Profitable
There was a time when the word on Wall Street was that a business had to generate profits to command the market’s respect. Nowadays the perception that
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase
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Online Auction Goods Cheaper than Online Catalog: Study
Prices paid for goods in 473 online auctions were routinely 25% lower than those paid for identical goods purchased through catalog sites, according to
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Infousa/Naviant Alliance To Yield e-Mail Database
Business and consumer information compiler infoUSA, based in Omaha, has teamed up with high tech information provider Naviant to further enhance and expand
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USPS Delays Filing A Rate Case in Anticipation of a Surplus
Testifying before a Senate subcommittee last Thursday, Postmaster General William J. Henderson said the USPS has delayed the planned filing of a rate
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Survey Ranks Top 100 E-Tailers
A new survey has determined the top 100 Web sites, ranked by their estimated customer sales as determined by a national survey of Internet buyers.The
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Novus, Former Executive Settle Lawsuit
Novus Marketing Inc., Minneapolis, has reached a settlement with its former executive Monica Smith, Jeffrey M. Schlossberg, Smith’s attorney, confirmed
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Politics May Doom Bill With Privacy Protection Measures
A behind-the-scenes dispute over the political makeup of a House and Senate conference committee is dimming any chance of a bill to overhaul the financial
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Survey Finds Online Customer Service a Myth
The lack of timely – or any – response to customer service queries has left many consumers dissatisfied with e-commerce-enabled Web sites, according to
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Acxiom Completes Test of High-Speed Data Appending Tool
Acxiom Corp., Little Rock, AR, has launched a high-speed real-time data integration system. The product, AbiliTec, will allow companies to combine customer