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dELiA*s Inc., a cataloger and retailer based in New York, reported a net loss of $6.06 million for the quarter ended July 31., an increase over $143,000

Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring

Few industries provoke such a cacophony of cheers and jeers as the Internet. Brown Brothers Harriman & Co. tracks merger and acquisition activity in Silicon

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

The General Accounting Office yesterday reported sharp increases in the number of consumer complaints about telephone companies cramming their bills with

Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in

Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June