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This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they

I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

It could be posited as a Zen koan: When do existing customers tell you to take action? Answer: When they don’t tell you anything. For Geerlings & Wade,

There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons

Savvy businesses, understanding that it costs six times more to generate a new customer than to retain an existing one, have invested heavily in systems

Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,

The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified

Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its