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Promotion marketing is the main ingredient in Toys “R” Us’s rebound recipe. Will the strategy work?The toy business isn’t always fun and games.For Toys

Dallas-based e-rewards has launched a “by invitation only” e-mail rewards program for consumers. e-Rwards members choose what topics they’re interested

It was an in-pack premium to arouse the Creature from the Black Lagoon.Titillating target-audience testosterone, the folks at Sports Illustrated tipped

Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy “reinventing the wheel” – using the

If you want to find out how leading-edge your organization is, take this little quiz. It’s made up of key questions that should help you grade your ability

Marketing agencies across the U.S. are already submitting entries to promo Magazine’s PRO Awards 2000 program. Now in its 10th year, the PRO Awards continue

Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,

Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.