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Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

Since this department provides critical analysis, we are accustomed to being accused of throwing bricks at this DM campaign or that.It therefore gave

There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically

If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which

Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

New Page 6 Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such

PROMO Swag Bag Sweepstakes Official Rules Penton Business Media, Inc., d/b/a Promo Magazine (“Sponsor”) is offering the PROMO Swag Bag Online Sweepstakes (“Sweepstakes”). NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR …

FTD.com, an Internet and telephone floral marketer, had third quarter revenue of $26.6 million, up 114% from 12.4 million in third-quarter 1999. But the