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Behind the virtual shopping malls and electronic coupon systems, there are still bricks-and-mortar buildings brimming with merchandise, brochures, prizes,

Marketers continued energetic pushes to attract attention at the store-shelf level last year – and that was news specialty printers took all the way to

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo

Leave it to Kraft Foods and Nickelodeon to intentionally develop a promotion that stinks.The packaged goods giant and the kids’ cable network, which have

New Page 3 Leave it to Kraft Foods and Nickelodeon to intentionally develop a promotion that stinks.  The packaged goods giant and the kids’ cable network,

Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

Living rooms top the list of redecorating projects that Americans plan this year, according to a random survey of over 900 consumers conducted by American

Blair Corp., a Warren, PA-based apparel cataloger, reported that net income nearly tripled, from $2.3 million to $6.9 million for the quarter ended March

Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among