Search Results for: results

Internet usage isn’t sweeping the entire globe at the same pace. So don’t rush into that online sweeps in India.With half the world’s population still

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

Miller Brewing Co.’s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You’ll find

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Go ahead and say it: “An Internet-only marketing shop on the promo 100?” It was bound to happen sooner or later – later for the scores of newbie dot-com

In my last column (“It’s Not Too Late to Catch Up,” DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers

Gamblers are thrill-seekers. Research and surveys indicate people gamble because they’re looking for excitement, enjoyment and a challenge, while winning

Ememories.com, Santa Monica, CA, doesn’t just want to develop your pictures. It wants to be your family album and your photo archive as well.To build

Financial direct marketers have won two and lost one in the California legislature. But even the loss can be seen as a victory in that it will result

ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The