Search Results for: results

Consumers like to receive e-mail from online merchants but-not surprisingly-only if they’ve requested it. They like it so much, in fact, that 94% of consumers

Proposed opt-in privacy legislation is bad public policy that would be a costly burden to businesses and most likely provide consumers no greater privacy

Nonprofit industry officials are calling for quick passage of newly introduced legislation to reduce nonprofit postal rates.Industry-backed legislation,

E4L Inc., Los Angeles, has merged with BuyItNow.com an online retailer, and pcWonders.com. an online seller of computer equipment and electronics.e4L

Pepsi-Cola Co. is boldly taking its flagship brand into the first summer of the new millennium with some equity leveraged from the century just ended.After

Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time

One of the things Boise Cascade Office Products marketing director Kevin Koertje likes best about Momentum is that the St. Louis-based agency has been

All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.

The $81 million that Gage Marketing Group gained last year by selling its fulfillment operations came in handy this spring, when the Minneapolis agency

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding