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Delia’s Inc, a marketer to Generation Y, reported net sales for the first quarter increased 17.3% to $49.1 million from $41.8 million one year ago. The

It’s late. You’re tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite

in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon:

Experian, the Orange, CA-based credit bureau, is requiring all subscribers to fully report information related to their customer accounts. The shift in

Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that

TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer

How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,

when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

A Senate Commerce Committee hearing highlighted the sharp divisions between members of the Federal Trade Commission over the agency’s legislative quest

New York-based Alloy Online Inc. ( http://www.alloy.com ), an Internet destination for Generation Y, reported total revenues for the first quarter rose