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It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three

Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its

That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject

Children are the impetus for growth in two museum sectors. Science museums are expanding and building new science centers catering to families with kids,

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

When photographing products, flat light equals flat sales.That advice came from Trevor Pitchford, editorial director for The Territory Ahead, during the

By 2002, 25% of all Internet sales will be the result of affiliate partnerships, author and Los Angeles Times columnist Jaclyn Easton, said yesterday

The Direct Marketing Association has acquired the National Federation of Nonprofits.The joining of the two organizations, legally termed an acquisition,

Under agreements reached Monday between Robin Leach and the attorneys general of 12 states, the states will end their lawsuits against the television

Three former executives of Cendant Corp., New York, entered guilty pleas to accounting fraud charges yesterday, according to reports.The three, former