Search Results for: results

Think back a few weeks to June 14. Remember the date for any special reason? If all you can come up with is Flag Day, the marketing folks at the U.S.

Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the

Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships

The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name

Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue

Sometimes we look at creative and wonder if the agency or in-house talent really thought it through in terms of its target audience.In some cases, it

Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,

Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter

As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are

Wars have been started for some strange reasons. In the United Kingdom, Jenkin’s ear and the King of Spain’s beard spring to mind (don’t ask). Trade wars