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What is the difference between an opinion and a substantive comment? You don’t know either?

A Cautionary Tale: Promotion spending rises 8.1 percent in 2000, as the market goes iffy.

Get Motivated!

Prospects Come Out in the Wash

Gotta Catch ‘Em All!

A Capital Idea

FRANK JOHNSON’S FIRST LETTER Dear Subscriber: Here is an artist’s approximation of a multipermicrotelicona-rayoscope. The one pictures is the only machine

Toward Superior Merge/Purge

AGs contend ads, matchbooks still target kids.

POPAI’s new measurement study gives P-O-P a leg to stand on.