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A consortium of direct marketers and mass mailers has urged the Postal Rate Commission to reaffirm its recommendations that resulted in January’s 4.6%

Advanced data segmentation may be more myth than fact…

Most firms still can’t resolve the paradox that “business is about greed and self-interest, and loyalty about self sacrifice.” That’s the view of Fred Reichheld, Bain fellow, Bain and Company, and author of the 1996 bestseller “The Loyalty Effect.” More…

DoubleClick is entering the wireless space. The New York company is introducing ad-serving software, AdServer 4.1, which will make it possible to serve

(Reuters)–Interpublic Group of Cos. Inc. has agreed to buy rival advertising group True North Communications Inc. for $2.1 billion in stock in a deal that would create the world’s No. 1 advertising and marketing communications concern, the companies said on Monday. …

PROMO Magazine and Supermarket College are proud to announce the Grocery Promotion Awards, a new program recognizing the most innovative and effective

Gary Friedman, president and chief operating officer of San Francisco-based Williams Sonoma Inc., resigned yesterday to pursue other interests, according to the company.

Mailers that have typically chosen December as a must-mail month are increasing volume at other times of the year. The health and personal care markets,

Welcome to the first edition of Mail Stream, a weekly column appearing every Friday that details the newest and most notable direct mail promotions hitting

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