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The Congressional Budget Office (CBO) is about to begin the first comprehensive government study on the financial impact that allowing remote sales to be taxed – whether by mail, over the Internet or other direct response methods – would have on business, consumers and state and local governments.

Promotion activity rises as overall spending slips 1.6 percent.

Nickelodeon turns the Gift of Gab into a promotional present for kids.

The need for results sends P-O-P spending up 18.1 percent.

The Grinch and Universal Pictures top an impressive list of EMMA winners. Why entertainment tie-ins? They work. Technology is advancing and media is fragmenting,

Disney analyzes customers across business segments to build a better database

U.K.’s SPCA names the top promotions of 2000.

The Grinch and Universal Pictures top an impressive list of EMMA winners.  Why entertainment tie-ins? They work.  Technology is advancing and media is

Disney analyzes customers across business segments to build a better database.  Tinkerbell flies over the Magic Kingdom, trailing golden flecks of light