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Customers lose when a company relies so heavily on technology that genuine marketing know-how is forgotten….

The growth of e-commerce implies a growth in the development of tools facilitating the online buying process,. according to direct marketing consultancy

In the five years since the Telemarketing Sales Rule (TSR) has been in effect, the Federal Trade Commission has brought 121 law enforcement actions alleging

Outlook Group Corp., a printing, packaging and direct marketing company, had third quarter revenue of $14.1 million, down from $17.8 million during third

The top of the advertising world got even smaller yesterday as Interpublic Group of Companies announced its intention to acquire True North Communications

Express Engines and Bigfoot Interactive, two vendors specializing in e-mail marketing services, have agreed to merge, the firms announced today. The resulting company will operate as Bigfoot Interactive.

A federal judge has refused to block the planned $6 billion strategic alliance between the U.S. Postal Service and FedEx Corp. Emery Worldwide Airlines

United Parcel Service, Atlanta, warned that its first quarter earnings would likely be 10% lower than first quarter 2000. The company attributed the falloff

United Parcel Service, Atlanta, warned that its first quarter earnings would likely be 10% lower than first quarter 2000. The company attributed the falloff to the slowing U.S. economy, higher utility costs, weakness in the Euro, and lower cargo revenue.

Expression Engines and Bigfoot Interactive, two vendors specializing in e-mail marketing services, have agreed to merge, the firms announced today. The resulting company will operate as Bigfoot Interactive.