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Agencies
International: Bill’s Delay Lights Up U.K. Cigarette Market
REGARDLESS OF THE OUTCOME of the United Kingdom’s recent general election, the biggest winners could turn out to be tobacco manufacturers. As a result
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PROMO 100 Jeopardy!
In compiling the PROMO 100 each year, we collect a copious amount of information that isn’t used to determine the rankings and, therefore, never makes
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Rainbow/PUSH Coalition Hopes to Resolve Direct Mail Dispute
The failed merger between two direct mail companies has resulted in a heated dispute—one that has attracted the interest of the Rainbow/PUSH Coalition, the civil rights group founded by Rev. Jesse Jackson. …
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Acxiom Expects Revenue Shortfall, Cuts Staff
Acxiom Corp. said that revenue and earnings for the first quarter will be below its previously stated expectations. The company plans significant cost reductions efforts including a 7% reduction in its workforce.
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Trouble at Foster & Gallagher
The recent executive departures at Foster & Gallagher have led observers to think what was once unthinkable: that the horticultural cataloger is in trouble. And assorted evidence shows that they would be right.
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iVillage Sacks 200 More
Online women’s network iVillage Inc., New York, will implement another round of layoffs, cutting 200 people, about half of its staff, just after completing
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MemberWorks and Others Slapped with Lawsuits Over Marketing Practices
Three class-action lawsuits were filed Monday against MemberWorks Inc., Brylane and other companies by two Florida consumers alleging unfair trade practices.
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List Companies Offer Incentives to Drum Up Business
To generate some interest in list rentals during a year of falling sales, some list management companies are offering tests as incentives for business.