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A Cautionary Tale: Promotion spending rises 8.1 percent in 2000, as the market goes iffy.

Get Motivated!

Prospects Come Out in the Wash

Gotta Catch ‘Em All!

A Capital Idea

FRANK JOHNSON’S FIRST LETTER Dear Subscriber: Here is an artist’s approximation of a multipermicrotelicona-rayoscope. The one pictures is the only machine

Toward Superior Merge/Purge

AGs contend ads, matchbooks still target kids.

POPAI’s new measurement study gives P-O-P a leg to stand on.

The dot com sector again proved to be the most volatile for CEO and CFO turnover. Of the 63 CEO changes in April, 19 were from dot coms. Dot com CFOs