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Responsys Impact: The e-mail marketing service has been upgraded. The upgrade provides marketers immediate access to Web site purchase data from a promotional

1 McDonald’s Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald’s has gotten from its use of the

There we were my dad and I having our umpteenth conversation about how tough it was for us to get the media interested in what our clients were doing.

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

There will be no Joy of Pepsi in hyperspace this time around. Pepsi-Cola Co. has opted to forgo any marketing activity connected to the May 16 release

General Nutrition Co. Active Golf Card Members These 2.7 million health conscious consumers have purchased the GNC gold card within the past 12 months.

The Federal Trade Commission has many challenges. The last thing it needs is the burden of making a telephone preference service work. Yet here we have

Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

Computer direct marketer Gateway Inc. sent out more than 1 million e-mails to its customers last month as part of a multimedia effort tied to the Winter

WHAT WERE THE RESULTS? That’s the mantra of database executives, product managers, marketing directors and presidents. Direct marketing is measurable