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Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

Computer direct marketer Gateway Inc. sent out more than 1 million e-mails to its customers last month as part of a multimedia effort tied to the Winter

WHAT WERE THE RESULTS? That’s the mantra of database executives, product managers, marketing directors and presidents. Direct marketing is measurable

Duane Hart figures that Brittany Boyce got the better end of last summer’s Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for

Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet’s brand promotional manager, Harper had accompanied five first-place

Citibank has agreed to pay $1.6 million as part of a settlement with 27 states regarding the firm’s credit card telemarketing solicitation practices.

Federated Departments Stores Inc. reported a fourth-quarter net loss of $477 million, compared with net income of $332 million for the same period last year. The quarter ended Feb. 2.

The Federal Trade Commission has asked a federal court to order redress for consumers who it says were defrauded by a Canadian telemarketing operation.

The U.S. Postal Service said in a financial report released this morning that it was $2.5 million in the red as of Jan. 28, when the fifth of its 13 accounting periods ended. The report also said that mail volume between September and January dipped to 79.8 billion pieces, down 5% from last year’s volume of 83.9 billion pieces.

Consumer comfort with e-mail as a marketing channel is growing, but that doesn’t mean marketers should turn away completely from traditional media. Online