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PC Connection, Inc., a direct marketer of information technology products, will acquire MoreDirect, Inc. for roughly $21 million in cash and contingency payments, the firms announced today.

Check out the exclusive results from the Promotion Trends 2002 study, conducted by PROMO Magazine and the Promotion Marketing Association. Click here to run a PowerPoint presentation detailing the study results. Click your right arrow key to advance the slides.

Karma: Helps companies to instantly capture and qualify leads, collect them in one central location, manage them throughout the sales cycle and measure

“Little Black Book,” created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents’ Award from the Chicago Association of Direct

Restoration Hardware reported a 50% increase in direct marketing sales during fiscal 2001, and a 46% increase for the fourth quarter.

The prescription drug industry is turning to customer relationship management to encourage patients to continue to take their medicine, said experts at

Criticisms of direct-to-consumer (DTC) prescription drug advertising are largely unwarranted, according to the Center for Technology Freedom, a Lewisville, TX-based research foundation.

Shared mail has remained stable despite economic worries, the events of Sept. 11 and the anthrax scare, said results of a survey done by ADVO. Overall

CITIBANK will pay $1.6 million as part of a settlement with 27 states regarding the firm’s credit card telemarketing solicitation practices. The agreement

MOST DIRECT MARKETERS have begun CRM campaigns, but almost half of them are still in their earliest stages. Another 18% said CRM is not a high strategic