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ANNA is an account supervisor at a large direct marketing agency. The account grew and the job was split between Anna and her peer Dayna. They were both

SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books

Time Inc. is awaiting results of a 40,000-piece direct mail test featuring a combination offer for two of its magazines. And it’s not the only publisher

THANKS TO a predictive model generated from a gutted and rebuilt customer database, The Parable Group garnered an impressive 31.9% response rate for a

A trio of campaigns touting the launch of Microsoft Corp.’s Xbox racked up five awards for two agencies in the Promotion Marketing Association’s 2002

This year’s American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

Web marketers are using fewer cookies and collecting less personal data, according to a think tank that studies online privacy practices. A survey by

J. Crew Group Inc. reported an 8.8% decline in direct net sales and a 15.5% drop in store sales for the fiscal year ending Feb. 2. Revenues were $778

A new report by the Direct Marketing Association shows that 75% of Web-based companies now integrate their Web/fax/telephone customer service systems.