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Metris Companies Inc. reported first-quarter net income of $52.3 million, down from the $56 million it generated during the same period in 2001. The company

Coldwater Creek remained profitable in 2001, thanks in large part to cost efficiencies. But its total sales fell by 16% during the fourth quarter, and its direct sales by an even greater percentage.

Worldwide information technology (IT) spending will reach $1.43 trillion by 2005, according to a report released by Boston-based market analysis firm

Lands’ End Inc. said that strong performance during the two weeks leading up to Easter resulted in both revenue and gross margin ahead of management’s

As of Sunday, catalogers, direct marketers and mass mailers will no longer be able to use their wireless telephones to track their mailings through the

Editor’s Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March

We’ve given a 10-year tune-up to the PROMO 100. Try to rank promotion marketing agencies by ad-industry standards and, more often than not, you’ll come

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives