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The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue

Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.

MaxWorldwide Inc. has named William H. Mitchell as its CFO. Mitchell, who most recently was CFO of Tally Systems Corp., will coordinate with the newly

Banta Corp., Menasha, WI, reported second quarter net earnings of 13.4 million, an improvement from the $12.5 million it realized in second quarter 2001.

The U.S. Postal Service, cutting its ad agencies from four to two, has awarded its general advertising contract to Campbell-Ewald, Detroit. Direct marketing

Martha Stewart Living Omnimedia Inc.’s income rose, but direct marketing revenue fell in the second quarter. The company reported net income of $6.74

People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

The online coupon company CoolSavings is mailing for the first time with a 100,000 drop. The co-op direct mail piece, “Young Families” is targeted to