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E-mail Leads the Multi-Channel Pack
E-mail is a major driver of multi-channel purchasing, according to a study released today.
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Amnistia Internacional Wins Diamond Echo
Awards given to winners from 14 countries
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Sears Credit Unit Drags Company Down
Problems with its credit card operations helped drive down Sears, Roebuck and Co.’s third quarter net income to $189 million, from $262 million last year.
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Hiring Freezes on the Rise in DM Industry
One third of all companies are reporting hiring freezes, up from 26% last quarter, according to a study of hiring practices in the direct marketing industry.
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Staying On Top of the Players
There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.
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Digital
TJX To The Maxx
Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.
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E-mail Churn Remains Steady at 30%
E-mail churn has remained constant for the last two years despite an increase in the number of e-mail addresses. In 2002 the annual churn rate was 31%
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DIRECT’s annual survey shows falloff in DM expenditures
Last year, companies allocated just under 43% of their corporate marketing budget to direct marketing, a figure that fell to 38% this year. But going
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Consumers Resent Poor Teleservice: Survey
Consumers are so fed up with poor customer service by phone that 60% would stop doing with a business with a company that disappointed them. And 53% would
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Sportsman’s Guide Expects to Post Profit
The Sportsman’s Guide Inc. expects to report third quarter total sales of approximately $37 million compared to $36.5 million one year ago. The outdoor