Search Results for: results

The lower house of Japan’s Diet has passed legislation intended to protect individual privacy despite protests the law will restrict freedom of speech,

Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

Wine direct marketer Geerlings & Wade had a net loss of $985,000 in first quarter 2003, up from a net loss of $741,000 a year earlier. The company

Spam? What is it? Many years ago a number of tests were made within the mail order industry to try to determine what “Junk Mail” was/is. — In all the

It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make

IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many

Digital promotions are part of the overall marketing solution and they are supposed to drive consumption in a fresh and cost-effective manner, unlike

A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based