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DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers

Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The