Search Results for: research

  • You Beta, You Beta, You Bet

    A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

  • Words of Wisdom, 1998 Style

    There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

  • Pilot Light

    For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

  • A Kitchen Away from Home

    Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers

  • Market Research Spotlights Web Commerce

    Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

  • Elvis Fans

    Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

  • Magazine Circulation-Avant-Garde or Antediluvian

    The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

  • DISNEY DIRECT MARKETING

    Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

  • Show Me the Money

    Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

  • Campaign Targets Indulgent Dog Owners

    Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign