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THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze

VF Corp., maker of Wrangler and Lee jeans and JanSport backpacks, inked a deal with a leading Chilean apparel company to make Wrangler jeans a more familiar

Teens may spend a lot of time hanging out in front of 7-Eleven, but they also venture into the store with regularity. Then again, so do their parents

There’s no question that Ben Cohen and Jerry Greenfield will forever be hailed as pioneers in the annals of frozen desserts. But four years ago, they

EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

The federal government market for electronic supplies procurement will rise to $9.2 billion between now and 2003 at a compound annual rate of 34%, according

WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around

Ritta & Associates, Englewood, NJ, hired Brian DeAngelo as an account executive and Joseph Hom as art director. Meredith Aman was promoted to account