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Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of

TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,

Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum

The World Wide Web is a leading ad medium for local businesses, according to a study by Kelsy Group, Princeton, NJ, and San Francisco-based ConStat. Inc.The

New York-based financial information provider Multex.com Inc. has signed an agreement to acquire Market Guide Inc., a leading provider of financial information

Direct-to-consumer prescription drug ads — which rely heavily on direct marketing media — can sometimes backfire, according to wire service reports.

The increase in the adoption of the Internet by consumers is, for the first time, being driven by women, as the number of female consumers on-line jumped

Cataloger dELiA*s, which specializes in marketing to Generation Y, has opened its second retail store. It is in the Willowbrook Mall in Wayne, NJ. The

America Online Inc., Dulles, VA, has acquired total ownership of Digital Marketing Services Inc. AOL had held a majority share in the online incentive