Search Results for: research

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a

Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional

Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you’ve got a much better shot at success

The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2

Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of

Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion

Online advertising expenditures will reach $32 billion in 2005, up from nearly $2 billion this year, predicts market researcher the Myers Group.The report

Ducks Unlimited Novus Marketing has been named manager for the 526,000-name Ducks Unlimited file. Ducks Unlimited is a nonprofit membership organization