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Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

Many people believe that direct marketing – fueled by anticipated growth in Internet sales – spells doom for independent insurance agents. But not Patricia

Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The

David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Hmmm. What do America Online’s 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,

Andrea Vitale has been appointed director of direct marketing at Juno Online Services Inc., New York. She had been director of music club marketing at

The Internet Fraud Prevention Advisory Council (IFPAC) was formed yesterday by six Internet e-commerce companies to reduce the risk and monetary costs

Snyder Healthcare Services (Ventiv Health), a division of Snyder Communications Inc., promoted Dr. Robert Brown to chairman and chief executive officer