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Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.

Direct marketing is HOT – at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey

The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,

Nestled within a new study from the Direct Marketing Association is evidence that marketers have not fully embraced technological innovation.Only 5% of

More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research

Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,

If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that

Companies in the U.S. will spend approximately $1 billion for custom publishing services in 1999, according to a study conducted by the Magazine Publishers

Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,

EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they