Search Results for: research
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Agencies
ONLINE: Forrester Sees E-mail Upsurge
Marketers will send more than 200 billion e-mails by 2004, according to a report by Forrester Research Inc., Cambridge, MA. And they will outsource strategic
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Agencies
BOOK REVIEWS: Hedgehogging Bets
The late British political scientist Sir Isaiah Berlin’s famous essay, “The Hedgehog and the Fox,” refers to an old adage: The fox knows many things,
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Agencies
A Real Fixer-Upper
Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,
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Agencies
Wired Women: Marketers adapt strategies to females’ online behavior
As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior
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ONLINE LIBERATION
Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver
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Agencies
Leave It to the Pros: CRM programs should be run by data-leveraging architects
Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed
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Agencies
AMA Blasts Opt-in
The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA
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Jupiter Communications Pens Pact with Web Connection
Internet research firm Jupiter Communications, New York, has made an exclusive partnership with the Web Connection, a subsidiary of chinadotcom corp.The
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Agencies
States Lose Out on Online Sales
Of the nearly $13 billion in taxable retail goods sold online in 1999 in the United States, only 20% was taxed by the states, according to a study by
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Agencies
Is There a Cure for E-mailitis?
An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will