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Despite the hype about CRM, most companies are out of sync with their customers. “Customers think they have a relationship with us, but they don’t,” said

Welcome to the first edition of Mail Stream, a weekly column appearing every Friday that details the newest and most notable direct mail promotions hitting

Online marketers stay in constant contact with customers through auto-reorder programs

The Little Engines That Do

A special report on the costs of CRM technology

Quick to Click

NEW YORK (MarketingClick/Reuters)–Americans are still flocking to the Internet in droves and a recent study found that those who use the Internet in

NEW YORK (MarketingClick/Reuters)–The number of unique vertical Internet ads surged by almost 70% in the fourth quarter, as publishers sought to boost

Online sales decreased from $6.1 billion in December to $3 billion in January, according to a recent survey by the National Retail Federation and Forrester

Online broker E* Trade and Cadbury-Schweppes brand Canada Dry teamed up this winter to create a high-impact promotion leveraging the popularity of online