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As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products

American consumers understand and accept the benefits of disclosing personal information to retailers, according to a study from Quadstone, a Boston-based research firm. Eight out of 10 consumers think that retailers that track and analyze what their customers buy are more likely to be in touch with what their customers really want.

Target Corp., Minneapolis, last week filed suit against Kmart Corp., Troy, MI, charging its rival with false advertising. Filed in U.S. District Court

AOL Time Warner is the least trusted company on the Internet, according to a consumer survey by Gartner, Inc.

Roughly 39% of all smokers have received a cigarette promotional piece in the mail, according to a new study from Eisner Communications. This is only

After more than a year of legal maneuvers and often tough negotiations, Harris Interactive has been removed from the Mail Abuse Prevention’s Realtime Blackhole List (RBL) of alleged spammers.

Total US spending on online sales increased from $3.2 billion in June to $3.98 billion in July, according to Forrester Research.

Netcentives Inc., San Francisco, has sold its 49% stake in Golden Retriever Systems LLC to Vital Processing Services. Terms of the transaction were not